A new alternate reality game?

Is it a new alternate reality game getting started, or is it an evil ploy to get LOST fans registered for spam mail? In the last commercial-break of this season's LOST finale, we were exposed to a short ad for Octagon Global Recruiting (http://octagonglobalrecruiting.com). Visiting the website will get you a re-play of the commercial and a text-field to submit your e-mail address. I've yet to receive any type of confirmation email 30-minutes after I submitted my address.